Great post Tony
What you described is all about attitude.
And attitude is the hardest thing to change...
The thing is... without the right attitude you'll never win.
We can divide the benchrest, or any sport, approach into three main categories. For this purpose I would not group by shooters ability, but instead, by conditions leading to success.
1. Gear
2. Technique
3. Attitude
The two first points are not focused here, because they will better fit on training. Gear acquisition, and its maintenance is all about knowledge and budget. Even a person that doesn't know how to shoot, with the right knowledge can buy the best gear. Technique is the same, is about ability to learn, execute correctly and repeat. It's better served with a Trainer. Someone that master the how's and why's and can transmit them in a perceptive way.
Now, you face a shooter that has all the knowledge, and budget, and have gone successfully through the learning process. Is this his passport for winning? From my perspective he has the ticket for it but is not able to choose the right plane to land there, if if know what I mean. Sometimes he pick the right one, and feels a big ego rise, but majority of times he fall short...
Then, an interior battle will develop, with not rare delusions periods, as he cannot understand what's missing.
Depending on the personality, and mainly beliefs, the choice between points 1 and 2 or 3 will be not an easy task. If the route 3 is not the taken one, he will be lost fighting to learn more technique and to buy "better" gear.
The process will circle... sooner than later, disruption will occur with sudden disinterest and lost for benchrest competition or going to another category...
Attitude is the main driver of winners and champions!
Attitude is about coaching. Sometimes, people tend to go through the mentor route. Mentoring has proved a successful way in intelectual and academic fields, but yet to prove in sports. It looks like because mentoring doesn't tailor attitude, but functions by exemple. By exemple in sports, just doesn't work.
Coaching is the answer for the ones that wan't to achieve the last podium step, knowing that only one can be there... and to be there you had to fight a bunch of pretenders.
The right coach is even harder to find then just a coach!
Commitment between both persons, I didn't express personalities by purpose, is essential, and it starts from the very first questions asked and answers given. If you want a coach, be prepared to be able to choose one. It's up to you, to first understand, why you need/want one.
Tony's post is a very sensitive coach approach. A coach don't demand, don't impose, just anticipate what you could not yet realize.
That's the most important competency you should seek for, in a coach.