The same could be said of Rimfire or Centerfire and position shooting, None of these are for the faint of wallet. As one person put it he could go and get a shotgun off the shelf ( less than $500 and several boxes of shells) and go shoot trap,skeet sporting clays ect and have blast. Heck I was trying to run some barnyard ( basically anything goes) shoots hardly any interest there either, but the pistol range was going nutz. They were burning ammo like sand through an hourglass. And the AR15style shoots are also well attended. Now this mostly a somewhat younger crowd - but hey they get older, slower and more conservative after awhile ( especially when the married with children impacts them), at that point they start to drift in our direction. I know I was one of them many many moons ago. About the only thing I never tried my hand at was the action pistol stuff.