While it is obviously important for optical professionals to have exact ways of describing optical quality, and it certainly is desirable for purposes of precise communication, subjective evaluations of users, based on comparisons have value. After all the scopes are made for those end users, and it is their opinions that will ultimately determine the success or failure of a design.
I would agree with those that have said that the image of March fixed power scopes while quite usable, is not as good as that of the Leupold Competition scopes that I have looked through. I am quite familiar with how to set up a scope for my vision, and have spent a couple of range days, looking through a 40X March, helping a friend test loads for a specialty reloading manual. I have also spent some time behind a Leupold Competition. To me, the difference is readily apparent, but would not be the determining factor for purchasing a scope. The March was of sufficient optical quality, and it has a superior reputation for holding point of impact, and it is that feature that is the most important.
While I am not in the market for either at this time, what I would like to know is how the March stacks up with the new Night Force with regard to holding POI, since the Night Force has such outstanding image quality.
It may be that the issue with the March scope was depth of field of that particular optical design. For example there are universal focus binoculars (none of which, to my knowledge come near to top quality) that have a lot more depth of field at a given magnification than other designs of the same magnification that definitely require focusing.
With regard to the fixed March vs. Leopold Compition comparison, virtually everyone who I have asked who has looked through both agrees, but of course that does not mean that they are shooting a Leupold because image quality is not at the top of the list.
A while back, a couple of journeyman level shooters who are friends shared an insight with me. They had both been struggling with issues that were resolved by making changes in their scopes. One had bought a Brackney setup with a frozen Leupold Competition, in his external adjustable mounts, and the other had a March fixed power. According to them, both solutions worked and eliminated their unexplained shots.