You can say what you want about the Swarvo, Zeiss, and Leupy, but the VX-7 is worlds ahead of the VX-III. Comparing the VX-III, Zeiss Diavari, and Swarvo side by side to the VX-7 at Cabelas (not the best environment but...) the VX-7 was as good as either of the Euros, if not better. It tended to have a brighter picture with more contrast and would focus quite nicely from right in front of my face all the way across the store. I'd buy it over the Swarvo or Zeiss myself if I could afford it if not because of quality and price, but the great Leupy customer service.