Coated Dewey's have been my choice since...forever. I've tried others but keep coming back to the Dewey's.
On the .17 cal Dewey's that don't use a ferrule (jag and brush thread directly into the rod), I found some .050 stainless steel balls and filled the rod with them to stiffen it up. A piece of lead 'squirt' with a bit of epoxy on top seals it and keep the balls in place. Makes a big difference in those flexy little rods. Works on the Pro Shot rods too.
Tried a Bore Tech once. Once.
The best thing for any brand rod is a Lucas rod guide.
Good shootin' -Al