Joe, I don't disagree. That's why I used the words " from that perspective", carefully in my post. If they succeed in eliminating their new competition, it won't be good for anybody but Berger. As I'm sure you understand in business though, there are benefits to low overhead and niche markets. Ideally, I think we can all agree that if the makers can survive and be successful, the shooting community will benefit. Nobody wants to see the big bad wolf eat little red riding hood...except the wolf. I think that if the new competition has the capital, expanding into making bullets makes sense to up their sales and margins. I assume that's what Berger was protecting by keeping jackets for their own use instead of selling them to competing custom bullet makers. With availability and lower prices, the markets should grow for both companies from what use to be "normal". We're a small portion of Berger's business but with expanded sales from better supply and pricing, Berger may not realize much, if any loss and the small guy can keep going. Now that we have another quality jacket supplier, the only way to completely consume them would be if Berger can convince the br crowd that their product is superior. I would like to see our new jacket maker venture into boutique bullets...They may well see it differently and have other plans, but it seems to make sense. I haven't bought any of the new maker's jackets. Are they currently priced near Berger's new pricing? If so, it makes even more sense. If they have to cut their margins, the logical thing to do would be to offer complete bullets, I would think, to make up for it. Yes, I see this as a likely power play, but if both can succeed in their respective areas, I think we all benefit. Just my thoughts and I don't disagree with your points. I see opportunity here, believe it or not. If the new makers have to cut margins to an unacceptable level, and can't replace those dollars...forget everything I said and sell everything.